They’re everywhere
We are surrounded by logos – good ones, bad ones, some memorable, others instantly forgettable – and branding (chances are you’d recognise an Apple advert even if the logo was absent).
Is your logo SMART?
A logo should be SMART – simple, memorable, appropriate, resizable and timeless.
Simple – What could be simpler than a swoosh (Nike), the letter M (McDonald’s), or an Apple (no prizes for guessing that one).
Memorable – The simpler the concept the more memorable it becomes.
Appropriate – A shape or typeface or colours that work for a nursery aren’t appropriate for a law firm.
Resizable – Complicated logos don’t scale down well. And logos produced in the wrong format don’t scale up.
Timeless – Logos inspired by the latest design trend don’t stand the test of time, they date quickly.
Is your branding consistent?
A brand is more than a logo – a logo is part of a brand. Branding encompasses colour, typography, photography, imagery, shapes, tone of voice and, of course, a logo. All of these combine to help influence people’s perception of you, your products and your services.
A comprehensive set of brand guidelines keeps everyone singing from the same song sheet.
